◆ Lot 014 · ’82 Mouton Rothschild · $48,250◆ Drop 0027 · Provence Rosé · 100 ed.◆ Opus 50 Index · +12.4% YTD◆ Live: Founder Tasting · Napa · Fri 9PM◆ New Allocation · Domaine Leflaive 2019◆ Charity Auction · $1.2M raised this quarter◆ Lot 014 · ’82 Mouton Rothschild · $48,250◆ Drop 0027 · Provence Rosé · 100 ed.◆ Opus 50 Index · +12.4% YTD◆ Live: Founder Tasting · Napa · Fri 9PM◆ New Allocation · Domaine Leflaive 2019◆ Charity Auction · $1.2M raised this quarter

Invitation only · Est. 2023

Collect.
Invest.
Experience.

The members-only platform where rare bottles become assets, celebrities drop limited runs, and your cellar grows up alongside you.

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29,205+

Members

$184M

Transacted

320+

Producers

+12.4%

YTD Return

One app. Four obsessions.

Most platforms pick a lane. We don't. Buy it, bid on it, hold it, learn it — all under one membership.

Drops

Limited-edition celebrity bottles. 100 per release. Numbered, signed, sealed.

Auctions

Live bidding on grail bottles. Real-time data from the world's top auction houses.

Invest

Track your cellar like a portfolio. AI forecasts, market indices, ROI reports.

Sommelier

Your AI advisor. Pairings, vintages, allocation strategy — 24/7, in your pocket.

Live floor

Tonight's grails.

All auctions →

Lot 014 · Pauillac2d 14h 06m

1982 Mouton Rothschild

Current bid

$48,250

Bidders

Place bid

Lot 017 · Burgundy4d 02h 18m

1996 DRC La Tâche

Current bid

$31,800

Bidders

Place bid

Lot 021 · Kentucky1d 06h 49m

Pappy Van Winkle 23

Current bid

$12,400

Bidders

Place bid

Celebrity drops

100 bottles.
A whole lot of envy.

Numbered editions co-created with the people you actually follow. Drops every two weeks. Members get first 24 hours.

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Red Wine

Drop 001 · ed. 100

Napa Valley Cabernet

Inspired by Denise Richards · not publicly confirmed

Champagne

Drop 002 · ed. 100

Grand Cru Champagne

Inspired by Aaron Hibell · not publicly confirmed

Agave

Drop 003 · ed. 100

Artisan Mezcal

Inspired by Taylor Swift's reported favorite drink

Cognac

Drop 004 · ed. 100

Branson Cognac

Inspired by 50 Cent's reported favorite drink

Investment platform

Your cellar is a portfolio.

Track market value, producer rankings, and AI forecasts on every bottle you own. The first investment platform built for fine wine and spirits — designed for the people who'd rather hold than sip.

+12.4%

Avg. YTD return on Founder portfolios

1,840

Producers tracked across 17 regions

Real-time

Sotheby's, Christie's, Acker data feed

Vintage forecasts & cellaring strategy

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